One of the world leaders in industrial printing solutions has signed an agreement with UK-based Tri-Continental Ltd to distribute its products in Central, East & West Africa
Printronix, pioneer of line matrix technology, has recently signed a distribution agreement with Tri-Continental Ltd.
Under the agreement, Tri-Continental, one of the largest and most prominent IT distributors in the African market, will distribute Printronix and TallyGenicom line matrix printers as well as its desktop serial dot matrix models, the S809 and S828. Through this partnership, Tri-Continental and Printronix will broaden their reseller base and strengthen their presence and market penetration in this important region.
Based in West London, Tri-Continental has expanded its operation to span 36 countries in Central, East and West Africa, and has been IBM’s strongest performing channel partner there for almost 30 years. The company has a strong reputation for providing the right solutions for its customers and adding value to the supply chain. It has been working with global brands such as IBM, NetApp, Epson, and Canon.
Joseph Musisi, Tri-Continental Director and General Manager, says he is confident that the expanding range of reliable …read more