March 20, 2019 IBOMLLC Team

LinkedIn got the memo, Video-first drives Social Media engagements

Innov8tiv – Blacks In Technology in USA, UK, Caribbean Islands & Africa

LinkedIn is not your ordinary social media platform. It is a place you go to put your best foot forward. No, not your pedicured foot touching the waves splashing on the shores. Your best foot in terms of professional, academics and career achievements.

However, compared to other social networks, LinkedIn simply just doesn’t have the numbers. People come to it every now and then, but nowhere near as frequent as they come to Facebook, Instagram, Snapchat, and WhatsApp among other leading social networking platforms.

Why? Well, the other social media have catchy and trendy stuff in animations. It is a fact, most people don’t like to read. We like getting our infotainment through videos, but LinkedIn has for long been going hard on texts, and few pictures here and there.

That is fine, but the truth still remains, videos capture and retains people’s attention much easier compared to text. Towards the end of 2018, LinkedIn finally got the memo; video-first is the way to go.

Though the platform still does not support live videos, it has launched some pretty impressive suite of features targetting both the individual and …read more

Read more here:: LinkedIn got the memo, Video-first drives Social Media engagements



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