Big tech companies such as Google, Facebook, Microsoft, and Amazon are finding less and less room for growth in the industrialized market. That is because the market is already saturated leaving little space for growth if any.
The next growth opportunity comes from developing countries. However, digital businesses find it a big challenge given ICT infrastructure is not that well laid down in the developing countries. Not so many people have access to reliable electricity, the internet, and even internet-access enabled devices.
It then follows that to break into these markets, the big ‘Western’ tech firms must first support the growth of ICT infrastructure in these markets. Though we haven’t seen any of them getting involved in setting up electricity production and supply infrastructure. Companies such as Google, Facebook, and Microsoft are currently pursuing various ventures that will see affordable (if not free) internet access to these markets.
Google wants to beam internet from hot air balloons, Facebook from high-flying drones, while Microsoft is exploring the use of white spaces to deliver internet to the underserved and unconnected regions. Though none seems to be performing as the companies …read more